WhatsApp Business API Pricing Calculator

Elk WhatsApp Business-account krijgt elke maand 1.000 gratis servicegesprekken op al zijn zakelijke telefoonnummers. Dit nummer wordt aan het begin van elke maand vernieuwd op basis van de tijdzone van het WhatsApp Business Account. Marketing-, utility- en authenticatiegesprekken maken geen deel uit van de gratis versie.

Marketing-, utility-, authenticatie- en servicegesprekken duren 24 uur, tenzij ze worden afgesloten door een nieuw geopend gesprek met een gratis toegangspunt. Gesprekken met gratis toegangspunten duren 72 uur.

When a customer messages you, a 24-hour timer called a customer service window starts. If you are within the window, you can send free-form messages or template messages. If you are outside the window, you can only send template messages.

Conversations are opened when you send a template message or free-form message under the following conditions:

• Marketing, Utility, and Authentication Conversations: Marketing, utility, and authentication conversations are opened when you send an approved marketing, utility, or authentication template message to a customer and no open conversation with that category exists between you and that customer.
  
  For example, if an open authentication conversation exists between you and a customer and you send them another authentication template message within 24 hours, a new conversation is not opened. If you send them a marketing message, however, a new marketing conversation is opened, resulting in two open conversations.
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• Service Conversations: Service conversations are opened when you are within a customer service window, you send a free-form message to a customer, and no open conversation of any category exists between you and the customer.
  
  For example, if an open conversation of any category exists between you and a customer and you send them a free-form message within 24 hours, no new conversation is opened. However, if no open conversation exists and the customer messages you (which starts a customer service window) and you reply within 24 hours with a free-form message, a new service conversation is opened.
  

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Conversations are categorized with one of the following categories:

Marketing, Utility, and Authentication conversations can only be opened with template messages. Service conversations can only be opened with free-form messages.

• Marketing 📣 — Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.
• Utility ⚙️ — Enables you to follow-up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update); account updates or alerts (e.g., payment reminder); or feedback surveys.
• Authentication 🔒 — Enables you authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
• Service❓ — Enables you to resolve customer inquiries.

Marketing, Utility, and Authentication conversations can only be opened with template messages. Service conversations can only be opened with free-form messages.

Metakosten per gesprek, niet per individueel bericht. Conversaties zijn 24 uur per dag berichtenreeksen tussen u en uw klanten. Ze worden geopend en in rekening gebracht wanneer berichten die je naar klanten stuurt, worden bezorgd.