Connect saysimple with HubSpot CRM for seamless communications

Meta charges per conversation, not per individual message. Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered.

Marketing, utility, authentication, and service conversations last 24 hours unless closed by a newly opened free-entry point conversation. Free-entry point conversations last 72 hours.

Conversations are opened when you send a template message or free-form message under the following conditions:

• Marketing, Utility, and Authentication Conversations: Marketing, utility, and authentication conversations are opened when you send an approved marketing, utility, or authentication template message to a customer and no open conversation with that category exists between you and that customer.
  
  For example, if an open authentication conversation exists between you and a customer and you send them another authentication template message within 24 hours, a new conversation is not opened. If you send them a marketing message, however, a new marketing conversation is opened, resulting in two open conversations.
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• Service Conversations: Service conversations are opened when you are within a customer service window, you send a free-form message to a customer, and no open conversation of any category exists between you and the customer.
  
  For example, if an open conversation of any category exists between you and a customer and you send them a free-form message within 24 hours, no new conversation is opened. However, if no open conversation exists and the customer messages you (which starts a customer service window) and you reply within 24 hours with a free-form message, a new service conversation is opened.