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Madelon van GurpManaging Director
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A unique insight
Remco Vriesema founded SaySimple in 2014 from a unique insight — consumers were using WhatsApp and Facebook Messenger to talk, while businesses still preferred communicating over phone, email or fax. These new social messaging channels offered a unique, personalized solution for customer service departments and other business communications. But with these channels becoming increasingly mainstream and fragmented, it was hard to integrate all of them in a single product, leaving their full potential unused.
This mismatch led Remco and his team of MarTech experts to envision conversational excellence for social messaging and beyond — enabling truly personalized conversations that follow the customer throughout their favorite channels. Our vision of conversational excellence was born, and the team started building a platform to turn it into reality.
Facing the future
With over 5 years of experience in Social Messaging, we’ve created a future-proof vision for SaySimple. Artificial intelligence (AI), machine learning (ML), chatbots and the blockchain are bound to influence conversations between consumers and businesses soon. While it’s still early days for some of these technologies, others will be ready to deploy in the near future — that’s why we’ve designed SaySimple to be modular, scalable and easily upgradeable with new features.
At SaySimple, we’re defining what’s possible with AI, ML and chatbots. We’re always experimenting with these new technologies in our tech lab, trying to implement them into our products as soon as possible.
We’re convinced that these new technologies will have a large impact on conversational excellence — but we also think it’s important to keep an eye on other developments. In order to always be able to offer the best product, we’re constantly on the lookout for new trends in social messaging.