How Datamars UK Enhanced Farmer Engagement with Saysimple
Datamars is a global leader in innovative livestock equipment, offering smart farming solutions that include livestock ear tags, smart farming technology, electric fencing, and animal medicine injectors. Dedicated to improving farm efficiency through data-driven insights, Datamars supports farmers in optimizing their operations.
Reece Thomson, Inbound Marketing Specialist at Datamars UK, shared how Saysimple has become an essential part of their strategy for connecting with farmers. Reece oversees social media, the Datamars website, email campaigns, WhatsApp communication, and agency partnerships, giving him a comprehensive view of their marketing efforts.
"Saysimple has made a real difference in how we connect with farmers. It’s simple, effective, and perfectly aligns with our mission to make farming more efficient through technology."
— Reece Thomson, Inbound Marketing Specialist, Datamars UK
Challenge and need for change
Before adopting Saysimple, Datamars relied on email, direct mail, and in-person events to promote their products. While these methods were effective, they didn’t provide the immediacy or personalization that is needed to connect with modern farmers.
Reece highlights the challenge, explaining: "Farmers are often outdoors and not always near their computers. We needed a platform that could reach them efficiently." Recognizing this need, Datamars sought a communication channel that was both accessible and responsive, particularly for farmers working in the field.
The adoption of Saysimple
In 2023, Datamars implemented Saysimple to enhance customer communication via WhatsApp—a platform already familiar to their audience. With Saysimple’s integration, Datamars can now send targeted messages directly to farmers, improving engagement and strengthening relationships.
Impact and benefits of Saysimple
One of Saysimple’s standout advantages for Datamars is its ability to deliver targeted WhatsApp campaigns. A recent promotion to clear slow-moving stock demonstrated the platform’s effectiveness. Reece shares: "We sent a targeted message to 400 people, and over the weekend, we saw a 300% ROI in sales."
The platform’s intuitive template builder and comprehensive reporting tools further enhance its value, allowing Datamars to track performance and refine their campaign strategies. Reece highlights these features as crucial for their success: "The ease of use and clear reporting make it simple to optimize our communication efforts."
Future plans with Saysimple
Looking ahead to 2025, Datamars plans to expand their use of Saysimple as a core marketing tool. The company is also testing strategies in the UK to prepare for an international rollout, aiming to scale their approach globally. Reece emphasizes the platform’s importance in their future plans: "We’re committed to using Saysimple more frequently in 2025 and beyond, especially as we expand internationally."
Conclusion
Saysimple has become a vital component of Datamars’ communication strategy, enabling them to reach farmers through the right channels at the right time. The platform’s ability to deliver measurable results, enhance engagement, and streamline operations has solidified its role in their marketing efforts. As Reece concludes: "Saysimple has made a real difference in how we connect with farmers. It’s simple, effective, and perfectly aligns with our mission to make farming more efficient through technology."
