The channel works for the automotive as the figures below show:
- A reduction of 20 to 30% in telephone traffic
- Positive PR
- More profit from after-sales activities
- Improved Customer Satisfaction figures on the WhatsApp channel
“ Companies that base their customer contact strategy on messaging achieve a higher average profit margin (8.6%) compared to companies without messaging (1.1%).Source - Sparkcentral
WhatsApp puts customers in the driver's seat
Within the Automotive Industry WhatsApp is a huge opportunity to make customer contact more personal and accessible. Your customers are waiting for it and WhatsApp ensures more (after-sales) turnover, higher customer satisfaction and is also suitable for lead generation.
The implementation of WhatsApp simplifies customer appreciation and loyalty while increasing the possibilities around sales and service. Why would you pass the chance to lower the threshold for making a purchase and serve customers even better?