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7 ways to use WhatsApp message templates

Not only are there different types of message templates you can use, there are many different ways that you can use them. There are text-only, media, and button message templates – each of which can be used in different scenarios across different industries.

Text only message template

A message template can consist of text, emoji or WhatsApp-specific formatting. A Message Template can consist of a maximum of 4.096 characters. To personalize the message, you can use numbered placeholders, noted as {{x}}. The information replaced by the placeholder can use letters, digits, special characters and spaces.

Text only template example:

Hello {{1}}, thanks for your order! We will let you know when your order is ready to be shipped. You can track your order with number {{2}} here {{3}}. Enjoy your day!

Text only message template

Media message template

A media template, like a text only template, consists of text with at least one placeholder. Additionally, you can add a attachment – PDF, video, or image – hence ‘media’.

Media template example 1:

Hello {{1}}, thanks for your order! Here is your invoice.

Media message template - pdf

Media template example 2:

Hello {{1}}, thanks for your interest in our newest product. Want to see it in action? Watch here.

Media message template - video

Media template example 3:

Hello {{1}}, we’ve just received your return. Your return form was incomplete (see below). Can you please let us know the reason for your return?

Media message template - image

Button message template

A button message template makes it easy for your customer to quickly answer a question and/or access the information they are looking for.

Button template example 1:

Thanks for your message! How can I help you today? /Purchase /Return /Talk to customer service.

Button message template - quick replys

Button template example 2:

We’ve got a 50% sale going on.

Button message template - link

Button template example 3:

Our chat agents are offline. You can contact us by phone. /Call us now.

Button message template - call button

WhatsApp message templates can be useful in many different scenarios. We hope that these examples have given you a better idea of how you can use message templates. Want to learn more about WhatsApp Business and how it can benefit your company? Download our WhatsApp Business Ebook today.