Text only message template

A message template can consist of text, emoji or WhatsApp-specific formatting. A Message Template can consist of a maximum of 4.096 characters. To personalize the message, you can use numbered placeholders, noted as {{x}}. The information replaced by the placeholder can use letters, digits, special characters and spaces.

Text only template example:

Hello {{1}}, thanks for your order! We will let you know when your order is ready to be shipped. You can track your order with number {{2}} here {{3}}. Enjoy your day!

Media message template

A media template, like a text only template, consists of text with at least one placeholder. Additionally, you can add a attachment – PDF, video, or image – hence ‘media’.

Media template example 1:

Hello {{1}}, thanks for your order! Here is your invoice.

Media template example 2:

Hello {{1}}, thanks for your interest in our newest product. Want to see it in action? Watch here.

Media template example 3:

Hello {{1}}, we’ve just received your return. Your return form was incomplete (see below). Can you please let us know the reason for your return?

Button message template

A button message template makes it easy for your customer to quickly answer a question and/or access the information they are looking for.

Button template example 1:

Thanks for your message! How can I help you today? /Purchase /Return /Talk to customer service.

Button template example 2:

We’ve got a 50% sale going on.

Button template example 3:

Our chat agents are offline. You can contact us by phone. /Call us now.

WhatsApp message templates can be useful in many different scenarios. We hope that these examples have given you a better idea of how you can use message templates. Want to learn more about WhatsApp Business and how it can benefit your company? Download our WhatsApp Business Ebook today.